New forms of distinction: how contemporary cultural elites understand ‘good’ taste

Taste is a subject of longstanding academic interest. The question of how cultural interests and preferences are socially stratified is at the heart of the sociology of culture. This article adds to this literature by examining the tastes of a specific social fraction, those working in cultural and creative occupations (N = 203). The analysis finds that, in keeping with existing quantitative research on changing cultural hierarchies, cultural workers are open and eclectic in their expressions of taste. They are reflexive, able to play with, and question, ideas of taste alongside conceptions of artistic or cultural legitimacy, connecting their understandings to broader questions of social division and distinction. At the same time, this ‘emerging’ form of cultural capital is a new dividing line, substantiated by modes of consumption, depth of appreciation, and willingness to articulate commitments to engagement with culture. These distinctive tastes of cultural workers matter because, as creators, commissioners and curators of what ends up on stage, page and screen, cultural workers’ tastes shape the cultural hierarchies of which they are a part. In the context of cultural and creative industries, we can expect that these new forms of distinction will serve to create group identities, providing yet another way that cultural elites are socially closed, in addition to well-known exclusions based on demographics such as race, class, gender, age or disability.