How to select appropriate online methodologies

Online research encompasses a vast array of potential subjects and means for studying them, encouraging innovation and experimentation. This guide offers an introduction to methodologies for carrying out online research. In particular, it provides an overview of prominent approaches used for studies of online platforms, practices, content, and cultures. Key to this discussion is the need for researchers to bring their own understanding of both the research site and the strengths and limitations of their research design. However, researchers also need to ensure that their methodologies are robust and best suited to their own interests, and demonstrate good ethical practice and responsibility towards the users and topics studied.