Neuroscience and CSR : using EEG for assessing the effectiveness of branded videos related to environmental issues

Janić, M., Ćirović, M., Dimitriadis, N. et al. (2 more authors) (2022) Neuroscience and CSR : using EEG for assessing the effectiveness of branded videos related to environmental issues. Sustainability, 14 (3). 1347.

Abstract

Metadata

Authors/Creators:
Copyright, Publisher and Additional Information: © 2022 The Authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
Keywords: environmental protection; CSR; neuroscience; video communication; electroencephalogram (EEG)
Dates:
  • Accepted: 19 January 2022
  • Published (online): 25 January 2022
  • Published: 25 January 2022
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 26 Jan 2022 08:24
Last Modified: 26 Jan 2022 08:24
Status: Published
Publisher: MDPI AG
Refereed: Yes
Identification Number: https://doi.org/10.3390/su14031347

Share / Export

Statistics