Colour associations and consumer product-colour purchase decisions

Yu, L orcid.org/0000-0002-1664-2230, Westland, S orcid.org/0000-0003-3480-4755, Chen, Y et al. (1 more author) (2021) Colour associations and consumer product-colour purchase decisions. Color Research and Application. ISSN 0361-2317

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2021 Wiley Periodicals LLC. This is the peer reviewed version of the following article: Yu, L, Westland, S, Chen, Y, Li, Z. Colour associations and consumer product-colour purchase decisions. Color Res Appl. 2021; 1– 9, which has been published in final form at https://doi.org/10.1002/col.22659. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Keywords: colour association; colour preference; packaging design; purchase decisions
Dates:
  • Accepted: 27 February 2021
  • Published (online): 14 March 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Engineering & Physical Sciences (Leeds) > School of Electronic & Electrical Engineering (Leeds) > Robotics, Autonomous Systems & Sensing (Leeds)
The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 03 Mar 2021 12:50
Last Modified: 09 Jul 2021 08:30
Status: Published online
Publisher: Wiley
Identification Number: https://doi.org/10.1002/col.22659

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