Different people, different incentives? Examining the public acceptance of smartphone-based persuasive strategies for sustainable travel using psychographic segmentation

Dos Reis, RA, Grant-Muller, S, Lovelace, R orcid.org/0000-0001-5679-6536 et al. (1 more author) (2020) Different people, different incentives? Examining the public acceptance of smartphone-based persuasive strategies for sustainable travel using psychographic segmentation. International Journal of Sustainable Transportation. ISSN 1556-8318

Abstract

Metadata

Authors/Creators:
Keywords: Market segmentation, persuasive strategies, positive incentives, public acceptability, travel behavior
Dates:
  • Accepted: 4 October 2020
  • Published (online): 15 November 2020
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds) > ITS: Sustainable Transport Policy (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 17 Nov 2020 14:46
Last Modified: 17 Nov 2020 14:46
Status: Published online
Publisher: Taylor & Francis
Identification Number: https://doi.org/10.1080/15568318.2020.1836693

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