Branding in the digital age : a '2020' vision for brand management

Yoganathan, V., Roper, S., McLeay, F. et al. (1 more author) (2020) Branding in the digital age : a '2020' vision for brand management. Internet Research, 30 (1). pp. 19-22. ISSN 1066-2243



Copyright, Publisher and Additional Information: © 2020 Emerald Publishing Ltd. This is an author-produced version of a paper subsequently published in Internet Research. This version is distributed under the terms of the Creative Commons Attribution-NonCommercial Licence (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You may not use the material for commercial purposes.
  • Accepted: 1 December 2019
  • Published (online): 28 April 2020
  • Published: 28 April 2020
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 23 Apr 2020 07:15
Last Modified: 08 Jun 2020 07:37
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: