Towards a Common Terminology for Music Branding Campaigns

Herzog, Martin, Lepa, Steffen, Egermann, Hauke orcid.org/0000-0001-7014-7989 et al. (2 more authors) (2020) Towards a Common Terminology for Music Branding Campaigns. Journal of Marketing Management. pp. 176-209. ISSN 0267-257X

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Copyright, Publisher and Additional Information: © 2020 Westburn Publishers Ltd. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.
Dates:
  • Accepted: 16 December 2019
  • Published (online): 22 January 2020
Institution: The University of York
Academic Units: The University of York > Faculty of Arts and Humanities (York) > Music (York)
Depositing User: Pure (York)
Date Deposited: 14 Jan 2020 10:10
Last Modified: 06 Dec 2023 13:29
Published Version: https://doi.org/10.1080/0267257X.2020.1713856
Status: Published online
Refereed: Yes
Identification Number: https://doi.org/10.1080/0267257X.2020.1713856

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