A Systematic Brainstorming Ideation Method for Novice Designers based on SECI Theory

Design ideation is a critical early step in any design process and especially challenging for novice designers. This paper introduces the “Systematic Brainstorming Ideation (SBI)” method that, as part of a wider design ideation process, improves the range and number of design concepts generated by novice designers. In this paper we give a brief introduction to the design ideation method to set a context for SBI and then introduce SBI in more detail. Evaluation experiments with 101 novice designers, based in UK and South Korea, are reported. Results indicate a 30% improvement in the number of design concepts generated.