The death of arts marketing: a paradigm shift from consumption to enrichment

Walmsley, B orcid.org/0000-0002-4536-5180 (2019) The death of arts marketing: a paradigm shift from consumption to enrichment. Arts and the Market, 9 (1). pp. 32-49. ISSN 2056-4945

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Copyright, Publisher and Additional Information: © Emerald Publishing Limited 2019. Published by Emerald Publishing Limited. Licensed re-use rights only. This is an author produced version of a paper published in Arts and the Market. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: arts marketing; audience engagement; customer engagement; consumer behaviour; audience enrichment; arts management; marketing mix
Dates:
  • Published: 7 May 2019
  • Accepted: 17 December 2018
  • Published (online): 7 May 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > Performance and Cultural Industries (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 19 Dec 2018 14:28
Last Modified: 15 Jun 2019 03:47
Status: Published
Publisher: Emerald
Identification Number: https://doi.org/10.1108/AAM-10-2018-0013

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