To Be or Not to Be … Social : Incorporating Simple Social Features in Mobile Game Customer Lifetime Value Predictions

Drachen, Anders orcid.org/0000-0002-1002-0414, Pastor, Jose Maria Serio, Fontaine, Dylan Jack et al. (6 more authors) (2018) To Be or Not to Be … Social : Incorporating Simple Social Features in Mobile Game Customer Lifetime Value Predictions. In: Proceedings of Australian Computer Science Week, Interactive Entertainment. ACM .

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Copyright, Publisher and Additional Information: © 2018 Copyright held by the owner/author(s). This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Dates:
  • Published: 28 January 2018
Institution: The University of York
Academic Units: The University of York > Faculty of Sciences (York) > Computer Science (York)
Depositing User: Pure (York)
Date Deposited: 01 Aug 2018 09:50
Last Modified: 07 Sep 2022 15:35
Published Version: https://doi.org/10.1145/3167918.3167925
Status: Published
Publisher: ACM
Refereed: No
Identification Number: https://doi.org/10.1145/3167918.3167925
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