Towards an international understanding of the power of celebrity persuasions: a review and a research agenda

Brockington, D. orcid.org/0000-0001-5692-0154 (2015) Towards an international understanding of the power of celebrity persuasions: a review and a research agenda. Celebrity Studies, 6 (4). pp. 486-504. ISSN 1939-2397

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Copyright, Publisher and Additional Information: © 2015 The Author(s). Published by Taylor & Francis. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecom mons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Keywords: advertising; marketing; celebrity endorsements; college students; sample analysis
Dates:
  • Published: 2 October 2015
  • Accepted: 29 January 2015
  • Published (online): 23 September 2015
Institution: The University of Sheffield
Academic Units: The University of Sheffield
Depositing User: Symplectic Sheffield
Date Deposited: 30 Jun 2017 09:48
Last Modified: 30 Jun 2017 09:48
Published Version: https://doi.org/10.1080/19392397.2015.1087214
Status: Published
Publisher: Taylor & Francis
Refereed: Yes
Identification Number: https://doi.org/10.1080/19392397.2015.1087214

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