Items where authors include "Vrontis, D"

Article

Basu, S, Munjal, S orcid.org/0000-0002-8713-687X, Malik, A et al. (1 more author) (2021) Investigating the Causal Configurations of Cost Efficient Firms at the Bottom of Pyramid. International Business Review, 30 (5). 101810. ISSN 0969-5931

Vrontis, D, Christofi, M and Katsikeas, CS orcid.org/0000-0002-8748-6829 (2020) An assessment of the Literature on Cause-Related Marketing: Implications for International Competitiveness and Marketing Research. International Marketing Review, 37 (5). pp. 977-1012. ISSN 0265-1335