Items where authors include "Tran, TTH"

Article

Paparoidamis, NG, Tran, TTH, Leonidou, LC et al. (1 more author) (2019) Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs. Journal of Product Innovation Management, 36 (6). pp. 824-847. ISSN 0737-6782

Paparoidamis, NG, Tran, TTH and Leonidou, CN orcid.org/0000-0003-1831-9733 (2019) Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligence. Journal of International Marketing, 27 (2). pp. 56-75. ISSN 1069-031X