Items where authors include "Theotokis, A"

Article

Mills, M orcid.org/0000-0002-7297-5435, Oghazi, P, Hultman, M et al. (1 more author) (2022) The impact of brand communities on public and private brand loyalty: A field study in professional sports. Journal of Business Research, 144. pp. 1077-1086. ISSN 0148-2963

Dao, HM orcid.org/0000-0003-4691-2753 and Theotokis, A orcid.org/0000-0002-3030-8773 (2021) Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility. Journal of Interactive Marketing, 54. pp. 25-39. ISSN 1094-9968

Usrey, B, Palihawadana, D orcid.org/0000-0002-3883-0160, Saridakis, C orcid.org/0000-0001-8088-1722 et al. (1 more author) (2020) How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising. Journal of Advertising, 49 (2). pp. 125-140. ISSN 0091-3367

Sarantopoulos, P, Theotokis, A orcid.org/0000-0002-3030-8773, Pramatari, K et al. (1 more author) (2019) The Impact of a Complement-Based Assortment Organization on Purchases. Journal of Marketing Research, 56 (3). pp. 459-478. ISSN 0022-2437

Conference or Workshop Item

Dao, HM orcid.org/0000-0003-4691-2753, Theotokis, A and Brakus, JJ (2020) Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology. In: 2020 AMA Winter Academic Conference, 14-16 Feb 2020, San Diego, CA.