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Article

Heinberg, M orcid.org/0000-0003-2850-1862, Katsikeas, CS orcid.org/0000-0002-8748-6829, Ozkaya, HE et al. (1 more author) (2019) How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets. Journal of the Academy of Marketing Science. ISSN 0092-0703

Heinberg, M orcid.org/0000-0003-2850-1862, Ozkaya, HE and Taube, M (2018) Do corporate image and reputation drive brand equity in India and China? - Similarities and differences. Journal of Business Research, 86. pp. 259-268. ISSN 0148-2963

Heinberg, M orcid.org/0000-0003-2850-1862, Ozkaya, HE and Taube, M (2017) The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting. Journal of International Business Studies, 48 (8). pp. 1009-1022. ISSN 0047-2506

This list was generated on Mon Oct 14 08:20:04 2019 BST.