Items where authors include "Sismeiro, C"
Proceedings Paper
Guo, B and Sismeiro, C (2020) Between Click and Purchase: Predicting Purchase Decisions Using Clickstream Data. In: Advances in Consumer Research. 50th Annual Conference of the Association for Consumer Research (ACR 2019), 17-20 Oct 2019, Atlanta, Georgia, USA. Association for Consumer Research , pp. 608-609.
Mahmood, A, Guo, B and Sismeiro, C (2016) Choice Overload Or Time Stress: What Determines Purchase Decisions For Airline Tickets? In: Moreau, P and Puntoni, S, (eds.) Advances in Consumer Research, Volume 44. ACR 2016: 47th Annual Conference of the Association for Consumer Research, 27-30 Oct 2016, Berlin, Germany. Association for Consumer Research , pp. 548-550. ISBN 978-0-915552-24-5