Items where authors include "Ringle, CM"

Article

Guenther, P, Guenther, M, Ringle, CM et al. (2 more authors) (2023) Improving PLS-SEM use for business marketing research. Industrial Marketing Management, 111. pp. 127-142. ISSN 0019-8501

Hult, GTM, Hair, JF, Proksch, D et al. (3 more authors) (2018) Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. Journal of International Marketing, 26 (3). pp. 1-21. ISSN 1069-031X