Items where authors include "Ou, Y-C"

Article

Bowen, KT, Musarra, G orcid.org/0000-0002-7963-5919 and Ou, Y-C (2022) How and when Narcissism and faith in humanity drive sustainable consumption. Psychology and Marketing, 39 (9). pp. 1706-1724. ISSN 0742-6046

Ou, Y-C and Verhoef, PC (2017) The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers. Journal of Business Research, 80. pp. 106-115. ISSN 0148-2963

Keiningham, T, Ball, J, Benoit (née Moeller), S et al. (6 more authors) (2017) The interplay of customer experience and commitment. Journal of Services Marketing, 31 (2). pp. 148-160. ISSN 0887-6045