Items where authors include "O'Reilly, D.T."

Article

Preece, C., Kerrigan, F. and O'Reilly, D.T. orcid.org/0000-0001-9028-7743 (2019) License to assemble : theorizing brand longevity. Journal of Consumer Research, 46 (2). pp. 330-350. ISSN 0093-5301

Obiegbu, J., Larsen, G., Ellis, N. et al. (1 more author) (2019) Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective. European Journal of Marketing, 53 (3). pp. 463-482. ISSN 0309-0566

O'Reilly, D.T. orcid.org/0000-0001-9028-7743, Doherty, K., Carnegie, E. et al. (1 more author) (2017) Cultural memory and the heritagisation of a music consumption community. Arts and the Market, 7 (2). pp. 174-190. ISSN 2056-4945

Guimaraes, G., Stride, C.B. orcid.org/0000-0001-9960-2869 and O'Reilly, D.T. orcid.org/0000-0001-9028-7743 (2016) Brand Community, Loyalty and Promise in myfootballclub.co.uk. Sport, Business and Management: An International Journal, 6 (2). pp. 137-157. ISSN 2042-678X