Items where authors include "McDonald, Ruth"

Article

Luca, Nadina Raluca, Hibbert, Sally and McDonald, Ruth (2019) Understanding behaviour change in context : examining the role of midstream social marketing programmes. Sociology of health & illness. pp. 1373-1395. ISSN 1467-9566

Luca, Nadina R, Hibbert, Sally and McDonald, Ruth (2016) Midstream value creation in social marketing. Journal of Marketing Management. pp. 1145-1173.