Items where authors include "Lourenço, F."
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Article
Cheng, R., Lourenço, F. and Resnick, S. (2016) Educating graduates for marketing in SMEs: An update for the traditional marketing curriculum. Journal of Small Business and Enterprise Development, 23 (2). pp. 495-513. ISSN 1462-6004
Resnick, S.M., Cheng, R., Simpson, M. orcid.org/0000-0002-2555-6019 et al. (1 more author) (2016) Marketing in SMEs: a “4Ps” self-branding model. International Journal of Entrepreneurial Behaviour and Research, 22 (1). pp. 155-174. ISSN 1355-2554