Items where authors include "Krishen, A.S."

Article

Dwivedi, Y.K., Hughes, L., Wang, Y. orcid.org/0000-0003-1575-0245 et al. (25 more authors) (2022) Metaverse marketing: how the metaverse will shape the future of consumer research and practice. Psychology & Marketing. ISSN 0742-6046

Dwivedi, Y.K., Ismagilova, E., Hughes, D.L. et al. (15 more authors) (2021) Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59. 102168. ISSN 0268-4012