Items where authors include "Kipnis, Y."

Number of items: 12.

Article

Kipnis, Y. orcid.org/0000-0002-7976-0787 (2015) Origination – the geographies of brands and branding. Consumption, Markets and Culture, 19 (6). pp. 600-603. ISSN 1025-3866

Nakata, C., Demangeot, C., Kipnis, Y. orcid.org/0000-0002-7976-0787 et al. (3 more authors) (2019) Special session: Cultural identity and adaptation in global marketplaces: methodological, conceptual, and empirical evidence: an abstract. In: Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), 27-29 Jun 2018, Porto, Portugal. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer . ISBN 978-3-030-02567-0

Galalae, C. and Kipnis, Y. orcid.org/0000-0002-7976-0787 (2018) From the logic of identity work to an instrumental view on culturally diverse consumption: a utility theory perspective. In: Proceedings of the 2018 European Marketing Academy (EMAC) Conference. EMAC 2018, 29 May - 01 Jun 2018, Glasgow, UK. EMAC . ISBN 978-1-5272-1911-3

Kipnis, Y. orcid.org/0000-0002-7976-0787 and Demangeot, C. (2018) A typology of consumer cultural (in)visibility in marketing representation: Consumer wellbeing implications. In: Proceedings of the 2018 European Marketing Academy (EMAC) Conference. EMAC 2018, 29 May - 01 Jun 2018, Glasgow, UK. EMAC . ISBN 978-1-5272-1911-3

Kipnis, Y. orcid.org/0000-0002-7976-0787 and Demangeot, C. (2018) Why marketing needs to move from cultural fit to multicultural fitness: early conceptual and empirical insights. In: European Marketing Academy (EMAC) Conference 2018. EMAC 2018, 28 May - 01 Jun 2018, Glasgow, UK. . (Unpublished)

Kipnis, Y. orcid.org/0000-0002-7976-0787 and Cui, C. (2017) Rethinking multicultural marketing as a vehicle of social inclusion and conviviality. In: Proceedings of the Academy of Marketing Conference 2017. Academy of Marketing Conference 2017, 03-06 Jul 2017, Hull, UK. Academy of Marketing . ISBN 978-1-5272-1271-8

Pullig, C., Kipnis, Y. orcid.org/0000-0002-7976-0787 and Breazale, M. (2017) Special Session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding. In: Rossi, P., (ed.) Marketing at the Confluence between Entertainment and Analytic. 2016 Academy of Marketing Science (AMS) World Marketing Congress, 19-23 Jul 2016, Paris, France. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer , pp. 735-744. ISBN 978-3-319-47330-7

Kipnis, Y. orcid.org/0000-0002-7976-0787 and Demangeot, C. (2017) Special Session: Multicultural marketplaces (Theoretical and empirical ground advances). In: Marketing at the Confluence between Entertainment and Analytics. 2016 Academy of Marketing Science (AMS) World Marketing Congress, 19-23 Jul 2016, Paris, France. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer , pp. 623-633. ISBN 978-3-319-47330-7

Kipnis, Y. orcid.org/0000-0002-7976-0787, Demangeot, C. and Pullig, C. (2017) Building organizational multicultural competence for sustainable advantage in multicultural marketplaces. In: Proceedings of the 2017 European Marketing Academy (EMAC) Conference. EMAC 2017, 23-26 May 2017, Groningen, Netherlands. EMAC . ISBN 978-90-367-9912-6

Vorster, L., Kipnis, Y. orcid.org/0000-0002-7976-0787 and Bebek, G. (2017) The role of marketing in building the “new” South Africa: Perpetuating or reducing consumer vulnerability? In: Proceedings of the 2017 European Marketing Academy (EMAC) Conference. EMAC 2017, 23-26 May 2017, Groningen, Netherlands. EMAC . ISBN 978-90-367-9912-6

This list was generated on Sun Apr 21 00:31:58 2024 BST.

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