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Article

Ang, D orcid.org/0000-0003-3739-5870, Liu, Y orcid.org/0000-0001-6641-4845 and Eisingerich, AB (2019) Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals. Personality and Individual Differences, 151. 109503. ISSN 0191-8869

Liu, Y orcid.org/0000-0001-6641-4845, Foscht, T, Eisingerich, AB et al. (1 more author) (2018) Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets. Industrial Marketing Management, 71. pp. 147-159. ISSN 0019-8501

This list was generated on Sun Oct 20 09:25:35 2019 BST.