Items where authors include "Eisingerich, AB"

Article

Liu, Y orcid.org/0000-0001-6641-4845, Heinberg, M orcid.org/0000-0003-2850-1862, Huang, X orcid.org/0000-0002-8628-4598 et al. (1 more author) (2023) Building a Competitive Advantage based on Transparency: When and Why Does Transparency Matter for Corporate Social Responsibility? Business Horizons, 66 (4). pp. 517-527. ISSN 0007-6813

Heinberg, M orcid.org/0000-0003-2850-1862, Liu, Y orcid.org/0000-0001-6641-4845, Huang, X orcid.org/0000-0002-8628-4598 et al. (1 more author) (2021) A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness? Journal of International Marketing, 29 (2). pp. 45-61. ISSN 1069-031X

Borah, A, Banerjee, S orcid.org/0000-0001-5171-2612, Lin, Y-T et al. (2 more authors) (2020) Improvised Marketing Interventions in Social Media. Journal of Marketing, 84 (2). pp. 69-91. ISSN 0022-2429

Ang, D orcid.org/0000-0003-3739-5870, Liu, Y orcid.org/0000-0001-6641-4845 and Eisingerich, AB (2019) Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals. Personality and Individual Differences, 151. 109503. ISSN 0191-8869

Liu, Y orcid.org/0000-0001-6641-4845, Foscht, T, Eisingerich, AB et al. (1 more author) (2018) Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets. Industrial Marketing Management, 71. pp. 147-159. ISSN 0019-8501