Items where authors include "Brakus, JJ"

Article

Brakus, JJ orcid.org/0000-0002-8367-1904, Chen, W, Schmitt, B et al. (1 more author) (2022) Experiences and happiness: The role of gender. Psychology and Marketing, 39 (8). pp. 1646-1659. ISSN 0742-6046

Schmitt, B, Brakus, JJ orcid.org/0000-0002-8367-1904 and Biraglia, A orcid.org/0000-0002-1323-2586 (2022) Consumption Ideology. Journal of Consumer Research, 49 (1). pp. 74-95. ISSN 0093-5301

Dennis, C, Brakus, JJ orcid.org/0000-0002-8367-1904, Garcia Ferrer, G et al. (3 more authors) (2018) A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter? Journal of International Marketing, 26 (4). pp. 38-53. ISSN 1069-031X

Dennis, C, Bourlakis, M, Alamanos, E et al. (2 more authors) (2017) Value co-creation through multiple shopping channels: The interconnections with social exclusion and wellbeing. International Journal of Electronic Commerce, 21 (4). pp. 517-547. ISSN 1086-4415

Conference or Workshop Item

Dao, HM orcid.org/0000-0003-4691-2753, Theotokis, A and Brakus, JJ (2020) Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology. In: 2020 AMA Winter Academic Conference, 14-16 Feb 2020, San Diego, CA.