Items where authors include "Brakus, J"

Article

Gerrath, MHEE orcid.org/0000-0001-7422-2181, Brakus, J orcid.org/0000-0002-8367-1904, Siamagka, NT et al. (1 more author) (2023) Avoiding the brand for me, us, or them? Consumer reactions to negative brand events. Journal of Business Research, 156. 113533. ISSN 0148-2963

Zarantonello, L, Grappi, S, Formisano, M et al. (1 more author) (2020) How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries. International Marketing Review, 37 (2). pp. 345-375. ISSN 0265-1335

Conference or Workshop Item

Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Brakus, J orcid.org/0000-0002-8367-1904 (2017) How Choices that are Disconfirmed by Comparative Product Reviews Elicit Feelings of Schadenfreude: the Case of Brand Rivalry. In: European Marketing Academy 46th Annual Conference (EMAC 2017), 23-26 May 2017, Groningen, Netherlands.