Items where authors include "Baltas, G"

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Number of items: 5.

Article

Saridakis, C, Baltas, G, Oghazi, P et al. (1 more author) (2016) Motivation recipes for brand-related social media use: A Boolean–fsQCA approach. Psychology and Marketing, 33 (12). pp. 1062-1070. ISSN 0742-6046

Tsafarakis, S, Saridakis, C, Matsatsinis, N et al. (1 more author) (2016) Private labels and retail assortment planning: a differential evolution approach. Annals of Operations Research, 247 (2). pp. 677-692. ISSN 0254-5330

Saridakis, C and Baltas, G (2016) Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market. Marketing Letters, 27 (1). pp. 77-87. ISSN 0923-0645

Skarmeas, D, Zeriti, A and Baltas, G (2016) Relationship Value: Drivers and Outcomes in International Marketing Channels. Journal of International Marketing, 24 (1). pp. 22-40. ISSN 1069-031X

Saridakis, C, Tsafarakis, S, Delias, P et al. (2 more authors) (2015) Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism. Expert Systems with Applications, 42 (5). 2323 - 2335. ISSN 0957-4174

This list was generated on Sat Mar 23 05:46:49 2024 GMT.