Items where authors include "Balabanis, G"

Article

Chari, S orcid.org/0000-0003-0654-6170, Balabanis, G, Robson, MJ orcid.org/0000-0001-8642-9980 et al. (1 more author) (2017) Alignments and Misalignments of Realized Marketing Strategies with Administrative Systems: Performance Implications. Industrial Marketing Management, 63 (3). pp. 129-144. ISSN 0019-8501