Items where authors include "Athwal, N.K."

Article

Athwal, N.K., Wells, V., Carrigan, M. et al. (1 more author) (2019) Sustainable luxury marketing: A synthesis and research agenda. International Journal of Management Reviews, 21 (4). pp. 405-426. ISSN 1460-8545

Athwal, N.K., Istanbulluoglu, D. and McCormack, S. (2018) The allure of luxury brands’ social media activities: a uses and gratifications perspective. Information Technology & People. ISSN 0959-3845

Athwal, N.K. and Harris, L. (2018) Examining how brand authenticity is established and maintained: the case of the Reverso. Journal of Marketing Management, 34 (3-4). pp. 347-369. ISSN 0267-257X