Items where authors include "Ashraf, AR"

Article

Ashraf, AR, Thongpapanl, N, Menguc, B et al. (1 more author) (2017) The Role of M-commerce Readiness in Emerging and Developed Markets. Journal of International Marketing, 25 (2). pp. 25-51. ISSN 1069-031X

Ashraf, AR, Thongpapanl, NT and Spyropoulou, S (2016) The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use. Electronic Commerce Research and Applications, 20. pp. 69-86. ISSN 1567-4223