Webber, S. (2003) Effective marketing: a personal view. In: Brewer, S., (ed.) Marketing Strategy and Research: their Role in Library Service Development. Loughborough: CPI , pp. 37-47.
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| Dates: |
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| Institution: | The University of Sheffield |
| Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield) |
| Depositing User: | Information Studies |
| Date Deposited: | 24 Mar 2009 15:46 |
| Last Modified: | 19 May 2009 16:23 |
| Status: | Published |
| Publisher: | Loughborough: CPI |
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