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The impact of optimistic bias on dietary behaviour

Scaife, V., Miles, S. and Harris, P.R. (2006) The impact of optimistic bias on dietary behaviour. In: Shepherd, R. and Raats, M., (eds.) The Psychology of Food Choice. Frontiers in Nutritional Science . CABI Publishing , pp. 311-327. ISBN 9780851990323

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The Psychology of Food Choice: Written by leading international experts, this book explores one of the central difficulties faced by nutritionists today; how to improve people's health by getting them to change their dietary behaviour. It provides an overview of the current understanding of consumer food choice by exploring models of food choice, the motivations of consumers, biological, learning and societal influences on food choice, and food choices across the lifespan. It concludes by examining the barriers to dietary change and how nutritionists can best impact upon dietary behaviour. It is suitable for advanced students, researchers and practitioners in nutrition, dietetics and psychology.

Item Type: Book Section
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Science (Sheffield) > Department of Psychology (Sheffield)
Depositing User: Miss Anthea Tucker
Date Deposited: 23 Oct 2009 09:27
Last Modified: 23 Oct 2009 09:27
Status: Published
Publisher: CABI Publishing
URI: http://eprints.whiterose.ac.uk/id/eprint/9994

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