The rhetoric of “responsible fishing”: Notions of human rights and sustainability in the European Union's bilateral fishing agreements with developing states

Over the past two decades, European Union rhetoric has communicated a desire to take on a normative power role in advancing human rights and sustainable development approaches in the context of global fisheries policy. Officials have propagated an image of a “new Europe,” committed to promoting good maritime governance and ensuring responsible fishing worldwide as part of its global responsibility to human rights and sustainable development. These normative principles have at times been framed as an integral part of the European Union's legal and political identity. In practice, however, the European Union's bilateral fishing agreements with developing states have come short of European Union aspirations, facing criticism for hindering rather than aiding local development. This paper explores the bilateral agreements from an international law perspective, engaging in grounded theory, discourse analysis, and a detailed case study on European Union-Senegal fishing relations. For the European Union, the article raises questions about conflicts between national and supranational fishing goals and about the challenges these conflicts present to its goal of normative leadership. More generally, the study suggests implications for enacting international law principles on the ground, as well as for the inherent power dynamics of post-colonial relations.