Which probes are most useful when undertaking cognitive interviews?

This paper reports the use of verbal probes in cognitive interviews (CIs) undertaken to test the usefulness, validity and reliability of survey questions. Through examining the use of probes by three interviewers undertaking interviews as part the piloting of a cross-national crime survey, we examine which of the various types of probes used in CIs produce the most useful information. Other influences on interview quality are examined, including differences between interviewers and respondents themselves. The analyses rely on multi-level modelling and suggest that anticipated, emergent and conditional probes provide the most useful data. Furthermore, age, gender and educational levels appear to have no bearing on the quality of the data generated.