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Predictors and predictive effects of ambivalence

Sparks, P., Harris, P.R. and Lockwood, N. (2004) Predictors and predictive effects of ambivalence. British Journal of Social Psychology, 43 (3). pp. 371-383. ISSN 0144-6665

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Recent interest in people's ambivalence about social behaviours and social categories has provoked a number of challenges for the ways in which attitudes are conceptualized. Research into the implications of ambivalence for attitude-behaviour relationships and for information processing has developed alongside a concern with how best to measure ambivalence and with its implications for the application of social psychological theory. In a study (N = 197) of attendance at a local health club, two novel issues were addressed: firstly, an assessment of the effect of ambivalence on intention-behaviour relationships (using an objective behaviour measure) revealed the hypothesized moderation effect; secondly, in a move towards identifying some of the factors that may lead to ambivalence, an assessment of potential motivational conflicts based on a consideration of behavioural beliefs and outcome evaluations was introduced. We suggest that this method of assessing ambivalence represents a useful framework on which to build a fuller understanding of the relationship between people's attitudes and the variety of motives that may influence their social behaviour. Pointers for future research are outlined.

Item Type: Article
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Science (Sheffield) > Department of Psychology (Sheffield)
Depositing User: Miss Anthea Tucker
Date Deposited: 09 Oct 2009 14:26
Last Modified: 19 Oct 2009 10:33
Published Version: http://dx.doi.org/10.1348/0144666042037980
Status: Published
Publisher: British Psychological Society
Identification Number: 10.1348/0144666042037980
URI: http://eprints.whiterose.ac.uk/id/eprint/9861

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