Defining market orientation for libraries

Sen, B.A. (2006) Defining market orientation for libraries. Library Management, 27 (4/5). pp. 207-217. ISSN 0143-5124



Keywords: Information services, Library management, Market orientation, Marketing strategy
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield)
Depositing User: Information Studies
Date Deposited: 23 Sep 2009 15:46
Last Modified: 26 Mar 2014 11:07
Published Version:
Status: Published
Publisher: Emerald
Identification Number: 10.1108/01435120610668151

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