From a Competing to a Collaborative Crowd: Tactics for Co-creation with Innovative Bottom-up Communities

Zorina, A (2016) From a Competing to a Collaborative Crowd: Tactics for Co-creation with Innovative Bottom-up Communities. Organizational Dynamics, 45 (2). pp. 80-93. ISSN 0090-2616

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Authors/Creators:
  • Zorina, A
Copyright, Publisher and Additional Information: © 2016 Elsevier. This is an author produced version of a paper published in Organizational Dynamics. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: co-creation, user and consumer innovation, bottom-up communities
Dates:
  • Accepted: 21 November 2015
  • Published (online): 13 April 2016
  • Published: April 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 23 Dec 2015 10:07
Last Modified: 01 Apr 2018 00:38
Published Version: https://dx.doi.org/10.1016/j.orgdyn.2016.02.002
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.orgdyn.2016.02.002

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