Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation

Garrido-Moreno, A, Lockett, N and Garcia-Morales, V (2015) Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation. Baltic Journal of Management, 10 (4). 393 - 412. ISSN 1746-5265

Abstract

Metadata

Authors/Creators:
  • Garrido-Moreno, A
  • Lockett, N
  • Garcia-Morales, V
Copyright, Publisher and Additional Information: © 2015, Emerald Group Publishing Limited. This is an author produced version of a paper published in Baltic Journal of Management. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Knowledge management, Customer relationship management, Structural equation modelling, Social media usage
Dates:
  • Published: 6 October 2015
  • Accepted: 25 June 2015
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 07 Dec 2015 16:12
Last Modified: 16 Nov 2016 07:08
Published Version: http://dx.doi.org/10.1108/BJM-10-2014-0166
Status: Published
Publisher: Emerald
Identification Number: https://doi.org/10.1108/BJM-10-2014-0166

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