Cold comfort? Reconceiving the practices of bathing in British self-build eco-homes

Living sustainably involves a broad spectrum of practices, from relying on a technological fix to a deep green vision. The latter is often articulated by advocates and critics alike as involving shifting to a simpler lifestyle that dispenses with some of the (perceived) frivolous or environmentally damaging attachments to luxury or convenience. This article explores practices of reconceiving comfort in the context of the social and material architectures of eco-housing. Comfort is defined as an ongoing process, a negotiation between different elements (e.g., climate, materials and bodies) in a particular place. This article uses three case studies of self-built eco-communities in Britain (Green Hills, Landmatters, and Tinkers Bubble) and analyzes their bathrooms and bathing practices. In the eco-communities' bathing practices, comfort was reconceived as not being reliant on particular facilities, furniture, or temperature, as not private but as collective and shared, and as an embodied relation. This article demonstrates the relationality of comfort, how it is therefore possible to reconceive comfort, and how comfort can be understood as a practice. This focus on practices also challenges social practice theories to more purposefully engage with those already living a highly ecological lifestyle to understand how radical change is navigated.