Advertising real beer. Authenticity claims beyond truth and falsity

O'Neill, C, Houtman, D and Aupers, S (2014) Advertising real beer. Authenticity claims beyond truth and falsity. European Journal of Cultural Studies, 17 (5). 585 - 601. ISSN 1367-5494

Abstract

Metadata

Authors/Creators:
  • O'Neill, C
  • Houtman, D
  • Aupers, S
Keywords: Advertising; Authenticity; Beer commercials; Consumer culture; Counterculture; Myth
Dates:
  • Published: 2014
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Performance, Visual Arts and Communications (Leeds) > Institute of Communication Studies (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 16 Oct 2015 13:42
Last Modified: 08 Nov 2016 19:38
Published Version: http://dx.doi.org/10.1177/1367549413515254
Status: Published
Publisher: SAGE Publications
Identification Number: https://doi.org/10.1177/1367549413515254

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