Autopoiesis: A theoretical framework for a design management model for the textile print business

My research will provide a design management framework for the textile print business in their efforts to rationalise the move forward to embrace direct digital textile printing. Autopoiesis, as defined by Maturana and Varela (1987) is a ‘self-generating, self-bounding and a self-renewing’ process. Luhmann (1995) and Coleman Jr. (2000) researched its validity as a model for the social sciences and in turn the management sector; Luhmann’s theory being refuted by Viskovatoff (1999, 481-516) and Hernes and Bakken (2003, 1511-1535). Creativity is considered an essential element in the pursuit of design. (Florida, 2002) The space that creativity demands is necessary to integrate into an appropriate design management model for effective application in a business situation. In business, change is driven by the consumer, technology and economics. To qualify my investigation it is worthy to consider current economic theories that have a resonance with this type of management theory. These are important consideration in the search for a model for design management that is closely aligned to the current situation within the textile print industry. A self organising management system offers benefits for the businesses and organisations involved. I aim to extend/augment a model based on ‘autopoiesis’ applicable for the design management of digital textile print. I will conduct this research by use of a literature review outlining current arguments as to the value of autopoiesis in design management theory. The outcomes from development of this framework will provide the researcher with a valid basis from which to can question a number of case study sites for further validation.