Assessing the greenness of environmental advertising claims made by multinational industrial firms

Leonidou, LC, Leonidou, CN, Hadjimarcou, JS et al. (1 more author) (2014) Assessing the greenness of environmental advertising claims made by multinational industrial firms. Industrial Marketing Management, 43 (4). 671 - 684. ISSN 0019-8501

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Authors/Creators:
  • Leonidou, LC
  • Leonidou, CN
  • Hadjimarcou, JS
  • Lytovchenko, I
Copyright, Publisher and Additional Information: (c) Elsevier, 2014. NOTICE: this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, 43 (4), 2014, 10.1016/j.indmarman.2014.02.003
Keywords: Environmental claims; environmental marketing; green advertising; international advertising; legitimacy theory
Dates:
  • Published: 2014
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 25 Mar 2015 18:20
Last Modified: 20 Apr 2015 19:05
Published Version: http://dx.doi.org/10.1016/j.indmarman.2014.02.003
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.indmarman.2014.02.003

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