The undergraduate prospectus as a marketing tool for academic libraries

Brown, D. and Sen, B.A. (2010) The undergraduate prospectus as a marketing tool for academic libraries. New Review of Academic Librarianship, 16 (2). 160 - 191. ISSN 1361-4533

Abstract

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Authors/Creators:
  • Brown, D.
  • Sen, B.A.
Copyright, Publisher and Additional Information: © 2010 Taylor & Francis. This is an author produced version of a paper subsequently published in New Review of Academic Librarianship. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Marketing; Academic libraries; Undergraduate prospectus;
Dates:
  • Published: November 2010
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 03 Apr 2014 09:57
Last Modified: 03 Apr 2014 09:57
Published Version: http://dx.doi.org/10.1080/13614531003791725
Status: Published
Publisher: Taylor & Francis
Refereed: Yes
Identification Number: https://doi.org/10.1080/13614531003791725

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