Scott, T., Stanford, N. and Thompson, D.R. (2004) Killing me softly: myth in pharmaceutical advertising. BMJ, 329 (7480). pp. 1484-1487. ISSN 0959-8146
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Published Version: http://dx.doi.org/10.1136/bmj.329.7480.1484
Abstract
In studies of how drug advertising influences doctors' behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of this
| Item Type: | Article |
|---|---|
| Academic Units: | The University of York > Health Sciences (York) |
| Depositing User: | Repository Officer |
| Date Deposited: | 14 Nov 2008 18:22 |
| Last Modified: | 14 Nov 2008 18:22 |
| Published Version: | http://dx.doi.org/10.1136/bmj.329.7480.1484 |
| Status: | Published |
| Publisher: | BMJ Publishing |
| Refereed: | Yes |
| Identification Number: | 10.1136/bmj.329.7480.1484 |
| URI: | http://eprints.whiterose.ac.uk/id/eprint/4851 |
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