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Killing me softly: myth in pharmaceutical advertising

Scott, T., Stanford, N. and Thompson, D.R. (2004) Killing me softly: myth in pharmaceutical advertising. BMJ, 329 (7480). pp. 1484-1487. ISSN 0959-8146

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Abstract

In studies of how drug advertising influences doctors' behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of this

Item Type: Article
Academic Units: The University of York > Health Sciences (York)
Depositing User: Repository Officer
Date Deposited: 14 Nov 2008 18:22
Last Modified: 14 Nov 2008 18:22
Published Version: http://dx.doi.org/10.1136/bmj.329.7480.1484
Status: Published
Publisher: BMJ Publishing
Refereed: Yes
Identification Number: 10.1136/bmj.329.7480.1484
URI: http://eprints.whiterose.ac.uk/id/eprint/4851

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