Scott, T., Stanford, N. and Thompson, D.R. (2004) Killing me softly: myth in pharmaceutical advertising. BMJ, 329 (7480). pp. 1484-1487. ISSN 0959-8146Full text not available from this repository.
In studies of how drug advertising influences doctors' behaviour, little attention is given to visual and linguistic imagery. The authors argue that myth is often deployed in drug adverts to depict exaggerated therapeutic efficacy and that doctors should be aware of this
|Institution:||The University of York|
|Academic Units:||The University of York > Health Sciences (York)|
|Depositing User:||Repository Officer|
|Date Deposited:||14 Nov 2008 18:22|
|Last Modified:||14 Nov 2008 18:22|