Rose, JM and Hess, S (2009) Dual Response Choices in Pivoted Stated Choice Experiments. Transportation Research Record, 2135. 25 - 33 . ISSN 0361-1981
Available under licence : See the attached licence file.
This paper discusses the estimation of choice models on pivot-style stated choice data sets that include a reference alternative that corresponds to a recent trip by a respondent. With the potentially high levels of inertia observed in many such data sets, the questionnaire for the current survey gave respondents a secondary choice between the purely hypothetical alternatives when they gave preference to the reference alternative. The aim of this paper was to investigate appropriate ways to deal with such a dual-response data set at the modeling stage. The analysis shows only small differences in scale and willingness-to-pay estimates between the primary and secondary choices, suggesting that especially in the presence of large amounts of inertia in primary choices, secondary responses may provide analysts with useful information on sensitivities.
|Institution:||The University of Leeds|
|Academic Units:||The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds)|
|Depositing User:||Symplectic Publications|
|Date Deposited:||17 May 2012 13:24|
|Last Modified:||16 Sep 2014 14:27|
|Publisher:||Transportation Research Board of the National Academies|