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Dual Response Choices in Pivoted Stated Choice Experiments

Rose, JM and Hess, S (2009) Dual Response Choices in Pivoted Stated Choice Experiments. Transportation Research Record, 2135. 25 - 33 . ISSN 0361-1981

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This paper discusses the estimation of choice models on pivot-style stated choice data sets that include a reference alternative that corresponds to a recent trip by a respondent. With the potentially high levels of inertia observed in many such data sets, the questionnaire for the current survey gave respondents a secondary choice between the purely hypothetical alternatives when they gave preference to the reference alternative. The aim of this paper was to investigate appropriate ways to deal with such a dual-response data set at the modeling stage. The analysis shows only small differences in scale and willingness-to-pay estimates between the primary and secondary choices, suggesting that especially in the presence of large amounts of inertia in primary choices, secondary responses may provide analysts with useful information on sensitivities.

Item Type: Article
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 17 May 2012 13:24
Last Modified: 16 Sep 2014 14:27
Published Version: http://dx.doi.org/10.3141/2135-04
Status: Published
Publisher: Transportation Research Board of the National Academies
Identification Number: 10.3141/2135-04
URI: http://eprints.whiterose.ac.uk/id/eprint/43618

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