Dixon, S (2011) Using attitudinal information to explore preferences toward compulsory public health programmes: a willingness to pay study. Discussion Paper. HEDS Discussion Paper (11/11). (Unpublished)
Contingent valuation studies continue to be controversial due to easily identifiable biases and applied work failing simple tests of validity. One avenue of work that has shown some promisng results, however, is the examination of attitudes within contingent valuation. Whilst a few studies have investigated the role and impact of respondent attitudes on willingness to pay responses, these have not been brought together within a single framework, nor applied to health-related goods. In this study, a framework is developed that generates attitude statements from qualitative research and then applies them to a contingent valuation study. The attitude statements are used to generate factors that are then used in explanatory analyses of respondents‘ support for one of four public health schemes and their associated willingness pay (WTP). Collecting attitude data before preference elicitation increases protests and decision uncertainty. The factors, including "warm glow", have an explanatory effect on respondent WTP although some scale insensitivity remains. A different pattern of factor involvement is observed between the policy vote for or against the programme compared to that for WTP. These differences are consistent with a view of bounded rationality that suggests that the WTP responses are based on reasoning, as opposed to being affective or intuitive.
|Copyright, Publisher and Additional Information:||© 2011 The authors.|
|Institution:||The University of Sheffield|
|Academic Units:||The University of Sheffield > Faculty of Medicine, Dentistry and Health (Sheffield) > School of Health and Related Research (Sheffield) > Health Economics and Decision Science > HEDS Discussion Paper Series|
|Depositing User:||ScHARR / HEDS (Sheffield)|
|Date Deposited:||06 Sep 2011 09:04|
|Last Modified:||09 Jun 2014 10:35|