Optimal advertising campaign generation for multiple brands using MOGA

Fleming, P.J. and Pashkevich, M.A. (2007) Optimal advertising campaign generation for multiple brands using MOGA. IEEE Transactions on Systems Man and Cybernetics Part C, 37 (6). pp. 1190-1201. ISSN 1094-6977



  • Fleming, P.J.
  • Pashkevich, M.A.
Copyright, Publisher and Additional Information: © Copyright 2007 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Engineering (Sheffield) > Department of Automatic Control and Systems Engineering (Sheffield)
Depositing User: Sherpa Assistant
Date Deposited: 18 Dec 2007 16:44
Last Modified: 08 Feb 2013 16:55
Published Version: http://dx.doi.org/10.1109/TSMCC.2007.900651
Status: Published
Publisher: IEEE
Refereed: Yes
Identification Number: 10.1109/TSMCC.2007.900651


Filename: flemingp2.pdf

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