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Predicting private and public helping behaviour by implicit attitudes and the motivation to control prejudiced reactions

Gabriel, Ute, Banse, Rainer and Hug, Florian (2007) Predicting private and public helping behaviour by implicit attitudes and the motivation to control prejudiced reactions. British Journal of Social Psychology. pp. 365-382. ISSN 0144-6665

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Abstract

The role of individual differences in implicit attitudes toward homosexuals and motivation to control prejudiced reactions (MCPR) in predicting private and public helping behaviour was investigated. After assessing the predictor variables, 69 male students were informed about a campaign of a local gay organization. They were provided with an opportunity to donate money and sign a petition in the presence (public setting) or absence (private setting) of the experimenter. As expected, more helping behaviour was shown in the public than in the private setting. But while the explicit cognitive attitude accounted for helping behaviour in both settings, an implicit attitude x MCPR interaction accounted for additional variability of helping in the public setting only. Three different mediating processes are discussed as possible causes of the observed effects.

Item Type: Article
Copyright, Publisher and Additional Information: © 2007 The British Psychological Society. This is an author produced version of a paper subsequently published in British Journal of Social Psychology. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Prejudice control, Implicit, Stereotypes, Implicit Association Test, Prosocial behaviourActivated racial-attitudes, Association test, Stereotype activation, Individual-differences, Social facilitation, Explicit prejudice, Moderating role, Sex-differences, Bias, Discrimination
Academic Units: The University of York > Psychology (York)
Depositing User: Ms Diana Hilmer
Date Deposited: 12 Oct 2007 12:31
Last Modified: 17 Oct 2013 14:15
Published Version: http://dx.doi.org/10.1348/014466606X120400
Status: Published
Refereed: Yes
Related URLs:
URI: http://eprints.whiterose.ac.uk/id/eprint/3402

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