Three-dimensional gaze projection heat-mapping of outdoor mobile eye-tracking data

The mobilization of eye-tracking for use outside of the laboratory provides new opportunities for the assessment of pedestrian visual engagement with their surroundings. However, the development of data representation techniques that visualize the dynamics of pedestrian gaze distribution upon the environment they are situated within remains limited. The current study addresses this through highlighting how mobile eye-tracking data, which captures where pedestrian gaze is focused upon buildings along urban street edges, can be mapped as three-dimensional gaze projection heat-maps. This data processing and visualization technique is assessed during the current study along with future opportunities and associated challenges discussed.