Building better employer brands through employee social media competence and online social capital

Yoganathan, V. orcid.org/0000-0002-9285-4702, Osburg, V.-S. and Bartikowski, B. (2021) Building better employer brands through employee social media competence and online social capital. Psychology and Marketing, 38 (3). pp. 524-536. ISSN 0742-6046

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2021 The Authors. Psychology & Marketing published by Wiley Periodicals LLC. This is an open access article under the terms of the Creative Commons Attribution License, (http://creativecommons.org/licenses/by/4.0/) which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
Keywords: employer brand; internal marketing; online social capital; responsible social media; social exchange; social identity
Dates:
  • Accepted: 30 December 2020
  • Published (online): 16 January 2021
  • Published: March 2021
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 23 Feb 2021 16:18
Last Modified: 23 Feb 2021 16:18
Status: Published
Publisher: Wiley
Refereed: Yes
Identification Number: https://doi.org/10.1002/mar.21451

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